Market Research
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4H79pEn0IuQcvfrSYrcW-LiF7V5jgMD6vSQy1GnuSaYm1xwubCQ6AUWgVLTwiafQRUjMQvUGneJjfaLQxT0Xa7EEjS5OddSQkoaoFtnywJ-G0y6KLhKE1etcFOyn3DggM5uDY33P7g2zCbWp3iiixSCXWzYGtPDCJnuQylSeTMkesAiIirm0JvJYXdXs/s320/1604489852-what-is-market-research.jpeg)
Dear Farmer, I am glad you have decided to continue on the path of growth. I admit it isn’t easy but the results are worth it as I am sure you can agree. Of late I have been receiving messages from many farmers asking if I can link them up with a market because their products are at harvest or slaughter stage and when I ask why they have operated this way. And the usual response is, I thought I would never go wrong with food. So today I have decided to tackle the issue of market research. Its something people talk about being essential but few actually follow through and do it. I will unpack the what,why, when, how and who of basic market research. Trust me it isn’t as complicated as you think, I can see you roll your eyes because I always say that. Sources of data can be primary ( first hand data and you have full control over the whole research process) or secondary (second hand data from the Internet, Government publications, industry bulletins, newspapers etc and you have